The SMART methodology is often used to ensure that targets are set which are measurable and attainable. However, SMART does not address whether project outcomes are worth attaining or relevant to an organisation's mission. This short note suggests adopting a SMARTER approach. SMART is usually presented as being an acronym for: S โ specific M โ measurable A - achievable R โ realistic T โ time-based There are variants on the system: S - specific, significant, stretching M - measurable, meaningful, motivational A - agreed upon, attainable, achievable, acceptable, action-oriented R - realistic, relevant, reasonable, rewarding, results-oriented T - time-based, timely, tangible, trackable 1 Clearly, the success of the SMART methodology is in the acronym which is both easy to remember and relevant to the targets โ outcomes thus defined are indeed smart. However, the SMART system, leaves out 2 major vital components that are not...