Strategic Framework Analysis
One of the student project groups at CPfNE at Central Saint Martin's referred to Strategic Frame Analysis. This is, surprisingly a trade marked system but which essential proposes analyzing the 'frames' within which the public think/operate/perceive, once these frames have been identified and analysed then the analylist can work out how to change the frame.
At example, might be Al Quaidi, their frame is one of Jihad, and heroic self-sacrifice, with a belief that Islam has been oppressed by the West, and that those not of the Umma are unclean and therefore not that important if slaughtered.
Having understood this frame we can then work out how best to influence it - maybe we would think that of the aspects of the frame the lack of care for the welfare of the unclean might be the way to influence them for the benefit of mankind. Maybe we might concentrate on the 'frame' based around the idea of the brotherhood of the 'people of the book' - Moslems, Christians, Jews and Zooastrians - all believing in Abraham and sharing the 'One True God'.
I'm not sure that framework analysis is original and deserves trade mark protection as, surely, this is the way we should think anyway? But the emphasis on trying to find out how people think and how to change that pattern of thought does help focus thought away from one's own world view.
For more information - see here
The FrameWorks Institute: Strategic Framework Analysis
At example, might be Al Quaidi, their frame is one of Jihad, and heroic self-sacrifice, with a belief that Islam has been oppressed by the West, and that those not of the Umma are unclean and therefore not that important if slaughtered.
Having understood this frame we can then work out how best to influence it - maybe we would think that of the aspects of the frame the lack of care for the welfare of the unclean might be the way to influence them for the benefit of mankind. Maybe we might concentrate on the 'frame' based around the idea of the brotherhood of the 'people of the book' - Moslems, Christians, Jews and Zooastrians - all believing in Abraham and sharing the 'One True God'.
I'm not sure that framework analysis is original and deserves trade mark protection as, surely, this is the way we should think anyway? But the emphasis on trying to find out how people think and how to change that pattern of thought does help focus thought away from one's own world view.
For more information - see here
The FrameWorks Institute: Strategic Framework Analysis
Comments