Clichés

Clichés

 
They are, originally, phrases which are so overused they are predictable and therefore boring.  In design, solutions which have been used so often they elicit a groan when proposed.

However, because they are so well used they often are clearly understood, and can be concise, and this can,in certain limited circumstances,  be a good method of communication (if they can be used in an innovative way).
Have a look at this for further information on the appropriate use of Clichés. http://thefederalist.com/2014/06/06/in-defense-of-cliches/
In essense, you should avoid all hackneyed, boring, dull use of cliche, but you can occassionally get awy with cliche by   using them,knowingly, cleverly, or by subverting them.
cliche is a bit like kitsch, avoid like the plaque (but used cleverly can be genius).
So have a look at http://www.lifestylecn.com/the-genius-of-cliche/. Some would say the narrative world of Harry Potter was full of clichés 

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