Positive Deviance Initiative

Adam Thorpe introduced me to an approach to research invented in the 70s and very successful in challenging malnutrition (first used in Vietnam).

Its called:  Positive deviance 

'(PD) is an approach to
behavioral and social change based on the observation that in any
community there are people whose uncommon but successful behaviors or
strategies enable them to find better solutions to a problem than their
peers, despite facing similar challenges and having no extra resources


Positive Deviance Initiative


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