10 ways for Museums to boost their social media
Alec Ward of the Museum of London just delivered an excellent session on Social Media. Here are my 10 points 1. Posts do much better if they have an image or a video. You can now post video straight to Facebook, and evidence suggests that videos are often seen without sound. So bear this in mind when making them. Infographics site Venngage can help produce engaging graphics. 3d Images are now easy to do 2. Target your posts to your audience. Find out about your audience using the analytics packages with your SM platform. Use these to monitor results of posts and fine tune. 3 Post at the best time for your audience. Social media stats can be found at 'shortstack' This suggests 10am and 3pm are the best time to post but it depends on the audience. In general 9am - 7pm best time. 4. Creating posts beginning Top 10 or Top 5 - often gets an audience 5. Use your collection to create great stories. Don't just post upcoming events, tell a s...