Audience Segmentation for Heritage

No different to selling Coffee, audience segmentation is rife in the Museum and Heritage World.

Here is a guide and a  couple of examples of how it is used.

https://www.theaudienceagency.org/insight/segmentation-made-simple

 Much of it is based on Mosaic which divides us up like specimens in a Natural History Museum tray:


http://culturehive.co.uk/wp-content/uploads/2013/07/AF_-An-Overview-of-Mosaic-Profiling-Groups-2009.pdf





More on marketing (and more) can be found here http://culturehive.co.uk/authors/the-audience-agency/

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