Page Rank, Spiders and official sites

The article linked below makes comments about Yahoo plans to improve on Google's page rank system which is designed to be an aid to finding the appropriate site when using Google.

They both use complex algorithms to provide the best fit to the searchers request. One major factor is the number of links to the site.

However, they seem to be missing one factor - or at least not giving enough weight to one particular factor - namely the official site.

Sometimes a searcher is looking for one thing only - the official site. More often than not you want to see what the organisation says for itself, not what some one else says about it.

So if you type in bbc, tate, the old operating theatre museum whatever the page rank is you actually want the official site.

The problem of course is how does a dumb engine work out what is the official site? Google maps allows users to put in their location on the map, and perhaps something similar could be tried - self registration.

Or if a site exists with exactly the name in the search engine box then this should automatically be first even if not first on page rank criteria?



Yahoo Patent Filing Sheds Light On PageRank | WebProNews

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